Zytara Digital Banking Fintech
media summary "Zytara's platform is built to merge traditional banking systems with new age digital assets such as cryptocurrencies and NFTs. Anyone looking to get to know this new tech world and see how it can help them evolve their business, can turn to Zytara for all the guidance and integration they need. The team is composed of experts in both the traditional finance field and modern tech field, who come together to merge the benefits of both sides. By working hand-in-hand, the Zytara team has created a seamless integration system for newcomers in the space, or those who are looking to upgrade to something new. NFTs are something that Zytara specializes in. Zytara helps big brands create and incorporated non-fungible tokens to accelerate customer engagement in a unique and trendy way. Anything from collectibles, in-game skins, giveaways, and digital art can now be made into an NFT, and will be the new way keep your brand current and prevailing. "
Year
2022
Scope
UI, UX, product design
Client
Zytara
Duration
1 year
tools used Figma, Adobe applications
Challenge
Key challenges in this project included: 1) Build a Digital banking platform and payment network designed for Millennial and Gen Z gamers and esports enthusiasts. 2) Allow parents to track and manage children’s (6-17 y.o) spendings and savings by parents. 3) Safely integrate payments and third-party services and ensure security for sensitive private and financial data.
Solution
We started with the discovery phase and design services to develop an MVP that best fits the customers’ needs. Geniusee engaged business analysts and UI/UX designers in this process. After that, the development process began. Our dedicated team developed the mobile application. Quality assurance professionals and DevOps specialists supported the projects at every stage. As we worked with the digital banking application, Geniusee also provided integration with third-party services to make payments and transfer funds between banks. For example, children will have access to the app with the Biometric login.
Results
It helps unite musicians and online streaming platforms via Zytara integration tools. If you are one of Deadmau5 fans, you are now able to attach the merchandise, online store of music artists, concerts, and even discharge in-game purchases. Zytara offers you branded cards that merchants worldwide accept. Clearly realizing the needs of gamers and musicians, being one of them, Zytara opens for users a genuine and friendly interface to interact with the digital world. Like many nowadays services, Zytara concentrates on millennials and generation Z customers to support actors, sports teams, gamers, musicians, and brands from other related branches with managing a complete NFTs lifecycle (creation, marketing and sales, etc.)
